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Google says it is going to stop searching the email of its users to sell online advertisements. The technology company said on Friday that, "Consumer Gmail content will not be used or scanned for any ads personalization after this change." The company announced the change on its website. It said it would stop scanning email at a time later this year. For years, privacy rights activists and many users had raised concerns about the email scanning. Competitors Microsoft and Apple also have criticized Google for mining users' emails in order to sell advertising. Google has been scanning email in its Gmail service in order to match subjects that people were writing about with advertisements. For example, someone writing about food might start seeing ads for cooking equipment. Advertisements are still going to appear in Gmail, says Google. However, instead of scanning em
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