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Business丨China's winter economy heating up rapidly

CHINADAILY  · 公众号  · 时评  · 2024-12-09 11:31
    

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China's ice and snow economy is thriving, turning its natural "cold resources" into a burgeoning "hot economy" for the nation.    From expanding ski resorts to increasing visits by skiers, the rise of snow tourism is creating fresh opportunities for regions across the country as winter takes hold, amid strong support from government policies and infrastructure development.    Zhao Yin, a 28-year-old marketing professional from Shanghai, and her friends visited Songhua Lake Ski Resort in Northeast China's Jilin province late in November.   ▲ Skiers enjoy time at Beidahu Ski Resort, Jilin province, on Nov 23. Yan Linyun/Xinhua    She said the trip, along with other ski and snowboard lovers, was memorable and ended up costing only about 3,000 yuan ($412), thanks to seasonal discounts on flights, ski fees, and local consumption coupons.    "Being in nature and focusing on the moment are a lot of fun, especially when you are with a group of friends," she said of her outing in th ………………………………

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