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MIXUE: How to Build a Brand in 11 International Markets with Global Cultural Matrix. From Sam Hua: Hua & Hua may not be a global consultancy yet, but we’re certainly an influential presence across Asia! We manage several well-known brands across the Asian market. Today’s featured case, MIXUE (International), spans an impressive 11 countries, covering eight Southeast Asian nations—Vietnam, Indonesia, Singapore, Malaysia, Thailand, the Philippines, Laos, and Cambodia—along with Japan, South Korea, and even Australia, making a total of 11 countries. The MIXUE international project is one of the featured entries in the 11th Hua & Hua Million RMB Super Marketing Competition 2024, which is exclusively sponsored by Yan Palace. On 6 December, the project lead will be in Singapore to share insights into Hua & Hua’s work in building MIXUE’s brand presence across 11 International Markets. Following that, on 7 December, the China-Singapore Entrepreneurs Forum will offer a platfor
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