Lonely Planet Reaches the End of the Road in China

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The travel guide publisher has announced it is shuttering its mainland operations, sparking an outpouring of nostalgia among Chinese millennials. Renowned travel guide publisher Lonely Planet announced on Wednesday that it is pulling out of the Chinese market, triggering an outpouring of nostalgia among the country’s millennials. The Australian-founded firm said in a statement that it has closed its China office and will cease publishing updates on its Chinese social media channels, including WeChat, Weibo, Xiaohongshu, and Zhihu. It added that it regretted the decision, but that the impact of the pandemic and strategic adjustments in the publishing sector had forced its hand. “We were fortunate to share this small blue universe together, carrying memories of our youth, friendship, and excitement for the next journey,” the statement read. The decision closes the chapter on a decadelong relationship between Lonely Planet and China, which saw the company publish over 300 Chinese- ………………………………