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Travelers from third- and lower-tier cities now account for over 40% of long-distance international trips, with demand for bookings more than doubling. As the National Day holiday begins, travelers from China’s smaller cities are heading abroad in record numbers, with outbound bookings from third-tier cities more than doubling from last year, according to data from domestic travel platforms. Cheaper flights, visa-free destinations, and more disposable income are driving this surge, particularly among younger travelers. Running from Oct. 1 to Oct. 7, the National Day holiday, known as Golden Week, is traditionally the busiest travel period in China. Government estimates project 15.65 million air passengers and 175 million rail travelers this year, both up from last year’s figures. This year, data from travel platform Tuniu shows that 28% of all trips are international, while Trip.com reports a 70% year-on-year increase in visa applications. The top destinations include Japan, South
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