Boycotts in South Korea: to what extent does it impact brand

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Boycotts in South Korea have become a powerful tool wielded by consumers to voice their dissatisfaction, demand answers, and influence company policy. Consumers are increasingly leveraging their purchasing power as a form of activism, choosing products based on social responsibility and an organization’s ethical position in addition to features like price and quality. Due to this shift in consumer behavior, firms now face a more competitive environment and are compelled to place a higher priority on openness, honesty, and social responsibility. The shift from physical to digital boycotts in South Korea is driven by increasing online users and social media platforms Consumers in South Korea engage in organized protests, open demonstrations, and picketing outside company headquarters or retail locations. These initiatives aim to expert pressure on targeted firms and raise public awareness of consumer complaints. Demonstrations typically involve large-scale gatherings with signs, slogan ………………………………