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Maybe she's born with it, as the commercial goes, or maybe it's these other factors super-sizing attractiveness. Smile more if you're female Much of the science of attraction is rooted in biology—and who we think would make a good mate to reproduce with. So, how to be more attractive is tapping into what the opposite sex (if you're heterosexual) is looking for. Smiling in women was shown in a University of British Columbia study to be more attractive than other expressions; but the same didn't hold true for men. "People typically associate expressions of happiness with femininity," says Alec Beall, PhD, a UBC psychologist and one of the authors of the study. "This gender normative inconsistency could be responsible for the relative unattractiveness of male happiness." Smiling makes women look friendly and "sexually receptive" (in other words, more interested in having se
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