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Author: FBIF The FBlF2024 Food & Beverage lnnovation Forum and FBlF Food Innovation Expo took place on 25-27 June 2024 at the National Convention and Exhibition Centre (Shanghai) . Under the theme of "Unbox the Future" , FBIF2024 discussed how can businesses break the cycle of involution. The first day of FBIF2024, 10 sub-forums and exhibitions opened at the same time. The 3-day FBIF2024 includes 190+ topics (agenda), 270+ speakers, 150+ VIP guests for the Channel Gala, 900+ exhibitors, showcasing more than 2,000+ innovative products, 350+ top-selling products and innovative brands in the FBIF New Product Connection Corridor and FBIF Food Innovation Expo, which will attract 47,000+ visitors (including 1,000+ channel visitors) to the show. How could we "Unbox the Future"? We have found that the biggest challenge Chinese food brands facing today is to create breakthrough products in a saturated domestic market, while the second biggest challenge is to fin
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