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Instantaneous consumption India’s consumers are changing how they buy A giant population turns to deliveries The gridlocked streets of India’s big cities are not blocked to everything. Tiny scooters laden with packages slip past cars, jump traffic lights and bounce over what pavements exist. Goods range from a tub of ice cream or a handful of pomegranate seeds to a coffee pot or even an iPhone. Such two-wheeled delivery services have taken off over the past four years, often promising to bring items in ten minutes in cities where it can take that time to cross a busy street. Three companies dominate this business: Zomato, Zepto and Swiggy, which on September 26th announced an initial public offering that may value the firm at $15bn. Although that outshines the $12bn valuation accorded to Zomato when it listed in 2021, Swiggy has some catching up to do. Zomato is valued at $28bn today, and is now earning money, having made a net profit of $73m over the past four quarters. Swiggy los
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