法布奇诺效应：星巴克是如何影响地区经济的？| 经济学人

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📢  文末扫码进裙，免费领取双语精读版 How Starbucks caffeinates local economies Call it the frappuccino effect. The Economist  Frappuccino effect 4 July, 2024 | 423 words | ★★ ★ ☆ ☆   Starbucks offers endless opportunities for innovation. Parts of social media delight in hacking the chain’s menu to create highly instagrammable drinks. Fancy a “cake batter Frappuccino”? Simply order a “vanilla bean crème Frappuccino”, add a pump of hazelnut syrup and ask the barista to put a cake pop in the blender. How about some “liquid cocaine”? That involves four shots of espresso with four pumps of white-chocolate syrup, served over ice. A new working paper suggests the purveyor of coffee-based milkshakes offers other innovation, too. Choi Jinkyong, Jorge Guzman and Mario Small, all of Columbia University, find that a new Starbucks in an American neighbourhood without a coffee shop leads to the creation of between 1.1 and 3.5 new companies a year over t ………………………………