北京 | 【伊利】Brand Director

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1. Develop digital entertainment marketing campaigns under Yili master brand strategy and promotion plan. Lead digital creative agencies. Integrate entertainment resources to enhance Yili’s master brand core positioning and communication concepts. 协助伊利母品牌品牌策略及推广计划进行数字娱乐营销，领导数字广告代理公司，将伊利母品牌的品牌核心定位及传播概念结合娱乐资源进行数字和社会化的深化及放大 2.Create weibo/wechat daily push content and maintain a consistent strategy. Build entertaining, interactive communication with consumers for long-term brand building. 打造伊利双微平台长期日常内容和传播主线，积极与消费者进行娱乐化、互动化的长期品牌建设沟通 3.Understand latest digital marketing trends; develop an innovation marketing model in the process of integrati ………………………………