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Chinese museums are experiencing a surge in demand this summer, with tickets selling out days in advance. As schools’ summer vacations get underway, museums across China are seeing a surge in demand for tickets from families eager to enrich their children’s education, Shanghai-based news outlet The Paper reported Tuesday. Popular museums are facing overwhelming demand amid a growing fashion for parents to arrange “study tours” of historic sites for their children — either signing them up for trips run by travel companies or booking family vacations themselves. Tickets to many venues are selling out days in advance, and even over a week in advance in the case of top attractions like Beijing’s Palace Museum and Nanjing Museum in the eastern Jiangsu province. Searches for “museums” on listings platforms Meituan and Dianping have increased 61% since June, according to data from the companies, with the top five most-searched cities being Xi’an (home of the Terra-cotta Army
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