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In the first quarter of 2024, domestic tourism recorded 1.419 billion trips, a year-on-year increase of 16.7% . Domestic tourism revenue reached RMB 1.52 trillion , up 17.0% year-on-year. This marks the first time revenue of China’s traveler market has surpassed the same period in 2019. In the post-pandemic era, young Chinese travelers are seeking personalized and experiential travel. In addition to “special forces travel (特种兵旅行)”, which refers to an intense, fast-paced travel approach. Moreover, “new Chinese-style tourism (新中式旅行)” and “experience-based travel (体验式旅行)” frequently appear on social media. Historical or niche cities are becoming popular domestically Young people are enthusiastic about visiting historical sites within China, immersing themselves in traditional culture, and sharing these experiences with others. During 2024 National Day, topics such as “A thousand-year-old ancient town (一座有着千年历史的古
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