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About Generative AI is in the nascent stages of radically changing the way we all do business across core company operations and functions. If we zoom in specifically on the food and agricultural value chain, the ability for generative AI to generate highly accessible content from complex and unstructured information can unlock how customers are engaged, creating value and driving organic sales (i.e., ~30%+ GTM productivity growth). Furthermore, generative AI’s ability to generate new visual and text media promises to revolutionize marketing and corporate communications, leading to more customized marketing content, hyper-personalization, and a step-change in marketing efficiency. Generative AI’s ability to make information and decision recommendations available to diverse sales and account roles and at the point of contact with customers, as well as its data-driven nature to help unlock new strategies and accelerate and broaden rep expertise, will change the way food systems are e
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