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Enhancing Consumer Wellbeing with Immersive Technologies Guest Editors: Carlos Flavián Professor of Marketing University of Zaragoza, Zaragoza, Spain cflavian@unizar.es Park Taichon Associate Professor University of Southern Queensland, Australia Park.thaichon@usq.edu.au Carlos Orús Associate Professor University of Zaragoza, Huesca, Spain corus@unizar.es Special issue information: Broader Impacts of Immersive Technologies The role of immersive technologies in enhancing consumer wellbeing (physical or mental health, emotional and psychological satisfaction, happiness, quality of life). Analysis of the multifaceted dimensions of consumer wellbeing, examining consumer satisfaction of physical, social or emotional needs. The potential positive or negative impact of immersive technologies on subjective wellbeing (physical risks, mental health problems, social issues, etc.). Influence of immersive technologies on consumers’ physical, mental, and social health. Positive and negative effe
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