【经济学人】卷“烟”重来丨2017.01.21丨总第790期

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导读 随着禁烟的畅行，烟草行业越来越难做。但是全球仍然有着1.1亿以上的烟民存在，烟草行业想要复苏，必须加快烟草产品的新研发。 Plucky strike 勇敢的罢工   A merger is the latest sign of Big Tobacco’s resilience 一场象征大烟草复苏的兼并   BAT already owns 42% of Reynolds. Now it is buying the rest 英美烟草拥有雷诺兹42%的股份，如今正在收购剩余股份   Jan 21st 2017 | NEW YORK 2017年1月21日|纽约 BRITISH AMERICAN TOBACCO (BAT) announced on January 17th a final deal to buy Reynolds American for $49bn. BAT already owns 42% of Reynolds; buying the rest of it will create the world’s largest listed tobacco company by sales and profits. It will peddle brands such as Dunhill, Camel and Newport. The casual observer might imagine the deal to be a frantic bid to revive an ailing industry. On ………………………………