Zhiyan Curtain: How to Use Industry Exhibitions and Distributor Roadshows to Build a Brand and Expand Customer Base This is essentially a comprehensive case summary, but Mr. Sam Hua ultimately changed the title to "How to Use Industry Exhibitions and Distributor Roadshows to Expand Customers," hoping readers will focus more on Hua & Hua's experience in expanding customers through industry exhibitions and Distributor roadshows, especially for B2B companies. Even in the era of mobile internet, Hua & Hua still places great importance on industry exhibitions and Distributor roadshows. For example, Hua & Hua's previous B2B client, Ligao Foods, also used industry exhibitions as the core platform to build their brand and expand their customer base. Similarly, Four Cats Coffee's move from online to offline started with a bang at the Shenzhen Gift Exhibition. Zhiyan Curtain, as a small to medium-sized enterprise in the curtain industry, does not have the resources to invest heavily in advert
………………………………
