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“ Within dentsu, the dentsu Z team stands out as innovative Zoomers, taking the lead in crafting strategic plans and delivering solutions for clients. Through the use of cutting-edge technology, they continuously push boundaries to create meaningful cultural experiences. Drawing on their fresh perspective as part of Gen Z consumers and as young creatives, dentsu Z offers valuable insights and builds authentic connections between brands and the next generation of consumers. As Gen Zers grow into the role as a major consumer force, these culturally confident young people are sparking a revival of traditional Chinese culture, bringing it back into style. “Gen Z starts their day practicing Baduanjin qigong, takes lunch breaks to explore handicrafts, and enjoys traditional Chinese medicine milk tea in the afternoon. In the evenings, they burn incense and decipher Chinese trigrams, or delve into intangible heritage crafts. Weekends are spent meeting for massages, taking part in temple pr
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