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What qualifies as a “social” app in China? It’s a question that is often hard to answer in this fast-moving market, where messaging and commerce platform WeChat has a commanding head start, and most apps’ features and functionality evolve rapidly. But that has not stopped other key players like Weibo, Momo and Tantan from carving out sizable audiences. Tencent-owned WeChat tends to dominate any discussion of China’s most popular mobile apps. After all, the platform claimed a mind-blowing 768 million daily active users in 2016. As December 2016 estimates published by QuestMobile show, however, WeChat is hardly the only game in town in mobile-mad China. Microblogging platform Weibo was second to WeChat in usage, with more than 341 million monthly active users (MAUs). Other Chinese social apps including QQ (92 milli
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