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A nasty case of pilotitis Why your company is struggling to scale up generative AI As employers hesitate, workers are ahead of the curve For investors concerned that America’s tech giants are making recklessly large bets on generative artificial intelligence (AI), big tech’s latest quarterly results have offered some reassurance. The growth in demand from companies for the cloud services of Amazon, Microsoft and Google was red hot. Andy Jassy, boss of Amazon, put it most strikingly. He said that AI revenue for Amazon Web Services (AWS) was growing at triple-digit rates—three times faster than AWS itself grew in the early years after it pioneered cloud computing in 2006. Dig deeper, though, and the situation is more nuanced. Generative ai appears to be one of those innovations, such as email or smartphones, whose most eager early adopters are individuals. Companies are being far more tentative. In the two years since OpenAI launched ChatGPT, generative AI has had a faster rate of
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