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China has introduced a new policy granting significant discounts on railway travel for senior passengers as part of efforts to tap into the market potential of its rapidly growing elderly population, China State Railway Group announced on Monday. On April 1, the railway operator will expand its loyalty program to offer increased reward points for passengers age 60 and older. While regular members earn points equal to five times the ticket price, senior members will now receive 15 times the fare amount in reward points. The accumulated points can be redeemed for train tickets, effectively providing substantial discounts. For example, a senior member of the program who spends 1,000 yuan ($138) on train tickets will receive 15,000 points, which can be redeemed for tickets worth 150 yuan. In comparison, regular members will receive 5,000 points, equivalent to 50 yuan for ticket redemption. ▲ Two passengers take photos at a themed photo wall at Tianjin Railway Station on Saturday before
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