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At the dentsu beach house in Cannes, Young Lions Chloe Wang and John Xu joined colleagues from offices worldwide to celebrate the end of the 2024 Cannes Lions week. The copy director and designer duo from DENTSU CREATIVE, winners in the digital marketing category at the Chinese competition, shared stories from their week. Apart from the Young Lions competitions, they clearly gained more from the experience. HOW DID YOU GET INVOLVED IN CANNES YOUNG LIONS COMPETITIONS？ I first learned about Cannes Young Lions while interning but did not have the chance to participate. At the time I joined DENTSU CREATIVE, the Young Lions were inviting entries. Encouraged by our team leaders, I decided to give it a shot. Gordon Bowen gave us a kiss on the hea d! WHAT SURPRISED YOU THE MOST WHILE IN CANNES? It was a great fortune for us to be included in the trip to Cannes. We were amazed by the multitude of impactful works from the global markets. Seeing the commitment of many companie
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