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Over the course 2023 and 2024, Denstu Creative China pulled off the feat of scooping two Lions —one Bronze in Creative Commerce for its KFC Re:Store campaign and a Bronze in the Outdoor category for charity group Jian Ai. This was achieved under the leadership of chief creative officer Chris Chen , a seasoned leader with over 30 years of industry experience and 11 years at Dentsu Group. Having served twice as a jury member for Cannes Lions, Chen regards the awards as a benchmark, and a target to strive for. He told Campaign that winning an award brings him immense joy, primarily because it provides a platform to showcase Chinese creativity to the world and engage in cultural dialogue. This year, Chen delivered an address at Cannes on China’s Gen Z which received received feedback from global colleagues who found their preconceptions of China challenged from what they usually consume in media coverage about China. Chris Chen spoke at Cannes Lions 2024 Chen founded a start-up
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