Keep Growing, Global F&B Brands Unbox the Future at FBIF2024!

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Author: FBIF On June 27th, Food & Beverage Innovation Forum 2024 (FBIF2024) Plenary Session was held in the National Convention and Exhibition Centre (Shanghai). FBIF2024, with the theme of " Unbox the Future ", discussed with the industry insiders how to break the circle of involution. Senior executives from many enterprises, including Nestlé, Oatly, Junlebao, Eastroc Beverage, Keyang, Cargill, Angel Yeast, Ries Category Creation Strategy & Consulting, gathered together to bring in-depth sharing. Amid changing consumption patterns, how can we find certain growth? What is the inspiration of Nestlé's diversified localization for companies going global? How to avoid homogenization and seek growth with new categories? What are the new possibilities for plant-based innovation? How will yeast protein reshape the food industry? How to achieve omni-channel growth in a "new" F industry? What are the opportunities for the F industry amidst intense competition? How should Chinese food ………………………………