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📢 文末扫码进裙，免费领取双语精读讲义 Marketing: Oversubscribed Too many people want to be social-media influencers The Economist Business Oct 29, 2024 | 920 words | ★★★★ ★ Ask a young person what they would like to do with their life and increasingly often the answer will be to find fame and fortune online. Fully 57% of Gen Zs in America would like to be a social-media influencer, according to Morning Consult, a pollster; 53% describe it as a “reputable career choice”. Those dreams may be understandable: examples abound of social-media superstars, from fashionistas and comedians to gamers, making tens of thousands of dollars for a post promoting the wares of some brand. As consumers spend more of their lives on social media, the amount of money companies are paying influencers is rocketing. Yet as the industry has grown, it has also changed. Spoiled for choice, companies have shifted their attention towards influencers creating content for narrowe
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