文章预览
In this role, you have the opportunity to Capture fast evolving digital technologies in China to develop most advanced digital marketing tool/platform/approach to achieve best digital investment efficiency You are responsible for Identify & understand key new digital marketing technologies Translate new technology into potential application and develop into tools/platforms/approaches to improve digital marketing efficiency Continues improvement of existing digital marketing tools/platforms Training the digital marketing team on new technologies, new tools and new approaches Areas of interests on marketing technology: Data: Available data source in the market; Validate the usage of the data source Knowledge on data analysis tool/methodology Agency on data mining Ad tech: knowledge and skill on Ad server DSP DMP Viewabilty Etc. AI: emerging tech and tool in marketing appli
………………………………
