文章预览
In South Korea, traditional family occasions like Chuseok and Seollal, once reserved for gatherings and gift-giving, are seeing a shift. With improved communication and accessibility, people are attending these gatherings less and opting to send gifts via gift cards instead. This shift has fueled robust growth in the gift card market in South Korea, with a solid Compound Annual Growth Rate (CAGR) of 10.3% from 2018 to 2022. Moreover, gift-giving extends beyond special occasions as building relationships remains a cornerstone of Korean culture. Gift cards are now exchanged not only during celebrations but also on ordinary days to offer support or simply express care. In fact, it’s not just younger consumers, such as Gen Z and Alpha, who are embracing gift cards, but also older generations like Gen X and Y. With such dynamics at play, the market is expected to continue its growth trajectory, reaching USD 9 billion by 2028. The rise of the digital gift card market in South Korea Amid
………………………………
