Sweet C mandarins from South Africa arrive in China

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点击上方蓝字，关注我们 Sweet C mandarins from South Africa have been making a splash in China with a new brand mascot that tells the story of the brand and its journey. Sweet C, a mandarin brand hailing from South Africa, has found good traction in China and Southeast Asia over the past three years with its consumer marketing campaigns and distinctive blue packaging. This season, shoppers were introduced to an animated lemur character named Sunny. Feedback from Chinese clients indicates that using the character as part of in-store promotions, and especially as a life-sized mascot, invites great interaction with children and their parents. They say that shoppers consequently also linger to taste the fruit. “Creating special characters or mascots is a well-known marketing strategy, welcomed and enjoyed by adults and children alike,” says Adéle Ackermann, marketing manager of the Sweet C and other global citrus brands. “In an environment where different messages compete ………………………………