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A viral ad from bubble tea chain Good Me sparked outrage after showing workers apologizing for minor mistakes. The company was forced to apologize, and the video was quickly taken down. A marketing stunt by Chinese bubble tea chain Good Me, intended to highlight service quality, has backfired, sparking outrage after a viral video showed employees being publicly shamed. In the video released earlier this week on the lifestyle app Xiaohongshu, company employees stand with their heads lowered, hands bound by makeshift cuffs made from cup holders. Around their necks hang signs scrawled with offenses like “failing to add nuts,” “forgetting to include a straw,” and “forgetting to put on a lid” — alongside the words “I am guilty” in Chinese. The video’s caption ominously warned, “This is a warning. Next time... there won’t be a next time.” The video quickly drew fierce criticism on social media, with many users accusing the company of humiliating and exploiting its w
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