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Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences. In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This surge in demand has led more and more brands to directly sell samples themselves, instead of leaving a void that used to be filled by unauthorized third-party sellers. Download the report to learn: Samples enhance brand awareness and effectively reach lower-tier cities where offline stores may not be present. China’s samples economy extends beyond beauty products to include sectors like baby care and food & beverages. Pet food and supplements are rising stars in China’s samples economy. Samples are much more than just product trials, thus packaging plays an important role in driving sales. Vending machines and duty-free shops are t
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