Report｜A Playbook for Chinese Auto Brands to Win Globally

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The automotive industry is undergoing a radical transformation, with electrification and mobility taking center stage. China, a leader in both technological innovation and understand ing domestic consumer preferences, is spearheading this char ge. Yet, it's a fiercely competitive sector; by the end of last year, 31 countries had surpassed what's become a pivotal EV tipping point: when 5% of new car sales are purely electric, signaling mass adoption. To navigate this competitive environment and achieve global success, Chinese brands must develop compelling brand narratives that resonate with international audiences. This is why we are excited to announce the launch of " Electrifying the World: A Playbook for Chinese Auto Brands to Win Globally ” — an Ogilvy publication crafted specifically for Chinese EV brands looking to conquer the global market.  Click on Read More at the end of this article to download your copy of the full “ Electrifying the World: A Playbook for Chinese ………………………………