主要观点总结
本文介绍了中国智能手机原始设备制造商（OEMs）在东南亚市场推出的高端智能手机产品，重点关注行业领先相机规格和专业级别的成像体验。文章提到了中国OEM在过去十年对相机开发和增强的巨额投资，以及与经典相机品牌的合作，推动了智能手机摄像技术的发展。文章还涵盖了多镜头趋势、光学图像稳定器（OIS）的重要性、与经典相机品牌的深度合作以及智能手机摄像的未来发展趋势。中国OEM紧密跟踪消费者需求和偏好，在东南亚等新兴市场保持增长。以vivo为例，其强大的产品能力和成功的本地运营推动了品牌增长。
关键观点总结
关键观点1: 中国智能手机OEM在东南亚市场推出高端智能机
重点关注行业领先的相机规格和专业级别的成像体验，满足消费者的关键购买触发因素。
关键观点2: 过去十年中国OEM在相机开发和增强方面的巨额投资
推动了智能手机摄像技术的进步。
关键观点3: 多镜头趋势和OIS的重要性
智能手机的摄像头系统越来越复杂，多镜头设计已成为主流。光学图像稳定器（OIS）对于提高照片和视频质量也变得越来越重要。
关键观点4: 与经典相机品牌的深度合作
中国OEM通过与经典相机品牌的合作，共同研发先进技术，推动移动成像体验的提升。
关键观点5: 紧密跟踪消费者需求和偏好
中国OEM通过紧密跟踪消费者的需求和偏好，在东南亚等新兴市场保持增长。例如vivo的强势产品能力和本地运营策略推动了其在东南亚市场的增长。
文章预览
Chinese Smartphone OEMs Revolutionizing Mobile Photography Chinese OEMs are introducing their premium products in SEA, with a focus on industry-leading camera specifications and pro-level imaging experience. During the past decade, Chinese OEMs have heavily invested in camera development and enhancements. To establish differentiated competitiveness and push the limits of mobile imaging experience, tie-ups between smartphone OEMs and classic camera brands are becoming popular. Global smartphone sales increased 5.4% YoY in the first half of 2024, with the high-end segment (wholesale price >$600) outperforming the overall market again by registering 10.6% YoY growth, according to Counterpoint’s Market Pulse service. The trend of premiumization is spreading quickly from developed markets to emerging markets such as Southeast Asia (SEA), where the premium segment grew 13% YoY in the same period. By closely tracking the consumers’ evolving needs and preferences, Chinese OEMs managed t
………………………………
