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NB: This may not be a word-for-word transcript. The Rise and Fall of Limos Narrator: It used to be that you saw a limousine and wondered who was inside, maybe a celebrity or a CEO. Limos used to be cool and chic. Now they’re kind of gaudy and icky. They’re dying out even if the industry itself isn’t. Business Insider’s Emily Stewart tells us how limos went from decades of prestige to a fast fall out of fashion. Emily Stewart: Limos, for a long time, kind of felt like the height of fancy, like a thing a corporate executive would take around. Narrator: The first limos were made in the early 1900s, and they weren’t even cars; they were horse-drawn carriages that just had more space. Then in the Roaring Twenties, manufacturers developed the limo into an elongated automobile, and they just kept getting longer. Today, some stretch limos are over 60 feet and easily fit 15 passengers, and they have luxury touches like a full-bar, sofas, and in rare cases, a pool. As more limos w
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