The third season of the dentsu Z Camp, a collaboration between Dentsu Group and Fudan University, kicked off at the dentsu Shanghai office on 1 June, with support from the Ministry of Education of the People's Republic of China and Shanghai government offices.Sixty young marketers, each bringing their unique expertise as Visualizer, Storyteller, Cultural Observer, Social Player, New Media Artist, AI Innovator, and All-Rounder, gathered in a two-day Camp and regrouped into seven task forces.In a collaborative 12-hour workshop led by experienced creatives and marketers, each task force teamed up to create innovative solutions for practical marketing challenges and brand needs using strategic and creative approaches.Their work showcased innovative cultural experiences from a fresh, young perspective, creating a connection between the new generation of consumers with the brands.“Our world and our community are calling for your innovative ideas. Your creativity, skills, and perspectives h
………………………………
